Company Overview

General Shale has been helping build the American Dream since 1928. Like never before, our company is focused on delivering the fashion and design that only natural products can bring to residential or commercial new construction and remodeling projects.

The company offers more than 250 types of brick in a spectrum of colors, textures and shapes. Offering brick, stone, outdoor living, concrete and building materials products, General Shale has a product that is right for any application.

As one of the largest building materials companies in North America, General Shale manufactures more than one billion bricks per year at production facilities near large population centers. Recent acquisitions have broadened the company’s product line and expertise into new hardscape products to rival any competitor worldwide. General Shale grew even stronger when it joined Wienerberger Group of Vienna, Austria, the world’s largest brick manufacturer.

Through its network of more than 50 General Shale Showrooms and affiliated distributors, our products are within easy reach of builders, architects, designers and consumers.

Corporate Mission Statement

General Shale’s mission is to continue as the preferred solutions provider of building materials in North America because of the enduring quality, energy efficiency and natural beauty that our products provide. Driven by innovation that is modern and future-oriented, General Shale employees set the standard because of our shared commitment to safety, the environment, and an intense focus on creating the ultimate customer experience.